Your buyers are not just typing into Google anymore. They are asking ChatGPT, Perplexity, and Google AI Overviews for recommendations, comparisons, and answers. The businesses that appear in those answers are the ones that built the right content and technical infrastructure. North Star builds AI SEO campaigns that make your business visible across every surface your buyers use to find answers.
Six disciplines, one campaign. Built to cover every surface where your buyers look for answers.
Every engagement is scoped to your market, competitive landscape, and growth objectives. We do not offer off-the-shelf packages because the right amount of work varies significantly between a local B2B and a multi-geography e-commerce brand.
All plans include a setup fee. Scope and deliverables are agreed before work begins. Book a call to discuss what your campaign should look like.
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We will look at your current search visibility, identify where AI is being asked about your category, and tell you what a campaign should target first.
Traditional SEO focuses on ranking in Google's blue-link results through technical optimisation, content, and link building. AI SEO extends that to how AI tools answer questions. When someone asks ChatGPT, Perplexity, or Google AI Overviews about your category, we want your business cited. That requires a different content architecture, entity structure, and citation strategy built on top of solid SEO fundamentals. North Star builds and runs both together.
AEO is the practice of structuring content so that search engines and AI tools select it as the direct answer to a question. This means winning featured snippets, People Also Ask placements, and AI-generated response citations. It involves FAQ schema, clear question-answer formatting, and concise, authoritative writing that AI systems can extract and attribute.
GEO is the practice of getting your business cited in AI-generated answers. When Perplexity, ChatGPT, or Google AI Overviews synthesise a response, they pull from sources they trust. GEO involves building that trust: publishing citation-worthy content, establishing clear entity signals, and building topical authority so AI systems reference your business by name.
You will typically see movement in rankings and impressions within 3 to 4 months. Meaningful traffic and lead growth compounds from month 6 onward. AI visibility in Perplexity, AI Overviews, and similar surfaces tends to appear earlier for informational and comparison searches, often within the first few months of a content push.
Yes. We allocate 15% of each plan's monthly cost to link acquisition. This covers outreach-based editorial links and relevant placements. Paid digital PR links on the Advanced plan are budgeted separately and agreed in advance. We do not use low-quality directories or link farms.
Starter covers the core SEO fundamentals: technical audit, 10 keywords, on-page optimisation, and basic link building. It suits businesses with a clean site that need steady organic growth. Pro adds AI search visibility tracking, competitor gap analysis across 6 competitors, a topic authority map, and active digital PR. It is the right choice for businesses actively competing for AI-cited results and a broader keyword moat.
Yes. North Star is based in Atlanta, GA, and works with clients across the US and internationally, including the UAE, UK, Australia, and Canada. All SEO and AI search strategy work is delivered remotely.
We report monthly on organic sessions, keyword rankings, conversion metrics, and AI visibility. Pro and Advanced plans include AI citation and referral reporting, tracking how often and where your site appears in AI-generated answers. Each plan includes a strategy session to review performance and adjust priorities.
