What we've delivered, in numbers

An international education brand needed qualified organic leads across five markets simultaneously, while building a presence in AI search results that was zero at the start of the engagement.

We ran a layered strategy combining AEO, GEO, SXO, and Local SEO on top of strong technical foundations. Within 24 months, organic sessions and leads grew 150% year-on-year. The brand began appearing in Perplexity, Google AI Overviews, and ChatGPT browsing, generating around 5% of total leads from AI surfaces by month 24, a channel that was zero at baseline.

Baseline: Aug 2023 → Aug 2025. LLM-attributed leads went from zero to ~5% of monthly leads.

An edtech platform was competing against well-funded incumbents. The site ran on an uncrawlable JS stack, their content wasn't ranking, and they had no keyword moat. Before touching a single page, we spent three weeks on competitor research with their brand team to find quick-win longtail keywords both sides could execute on.

We combined those wins with aggressive but sustainable link acquisition and fortnightly technical audits. Organic sessions climbed from 19,133 to 50,313 per month within the same campaign year.

GA4, Organic Search channel. March: 19,133 sessions → July: 50,313 sessions.

A premium innerwear brand came to us in a saturated market where competitors were actively running negative SEO attacks. The client had been burned by spammy link building before and wanted zero paid backlink acquisition, which meant winning purely on technical and content fundamentals while simultaneously disavowing incoming toxic links.

We overhauled site architecture, added alt tags to 2,000+ images, built 50+ high-quality blog posts, and ran a continuous defensive disavowal operation. Traffic grew from near-zero to 23,300 monthly organic visits.

A custom computer hardware brand needed to serve B2B enterprise buyers and B2C gaming consumers simultaneously, while competing against manufacturers with much larger marketing budgets. The site architecture wasn't serving either journey, and domain authority was weak relative to established players.

We rebuilt the architecture to separate the B2B and B2C paths, built a filterable technical specification database, improved Core Web Vitals, and ran disciplined link profile management including proactive disavowal of negative SEO. Four years in, the brand holds dominant keyword position in custom computer configuration.

Google Search Console, 16-month window: 260K clicks, 10.4M impressions. Consistent compound growth.

A test-prep brand in Dubai's IELTS, GRE, and GMAT market was generating 600 leads per quarter at AED 48 CPL. Campaigns weren't segmented by exam type, landing pages weren't optimized, and LinkedIn, where their highest-value prospects spent time, wasn't being used at all.

We rebuilt the media strategy across Google, Meta, and LinkedIn: smart bidding by exam type, lookalike audiences, retargeting with success story creatives, and InMail to working professionals. Eight quarters later: 2,900 leads per quarter at AED 14 CPL.

Left: leads per quarter, Y1-Q1 to Y2-Q4. Right: CPL reduction. Both show consistent quarter-on-quarter improvement.